When it comes to marketing, did you know that while 80 percent of people will read the headlines, only 20 percent will read any farther? That is quite a sobering statistic when you stop to consider all of the hard work that goes into your marketing efforts.
However, there is good news. You can increase you chances of your prospects reading your entire marketing message, by including 7 elements in your headlines. Now, not every headline has to have all 7 elements, but the more that you can include and have your marketing message read smoothly, the better. Read on to find out what 7 elements you need to include in your marketing.
Headline Tip # 1:
The problem- In a previous post I wrote about targeting your audience in your headline. When you include the problem in the headline, you automatically target your audience and let them know that what you have to say is for them. Example: Headache pain? For the next 10 days you can get relief of your headache pain forever at a low introductory price!
Headline Tip # 2:
The Solution: When people take the time to read beyond your headline, they are looking for a solution to their problem. When you include or imply the solution in your headline, you instantly grab their attention. They want to find out what the solution is. You have given them hope that there is an answer for their problem.
Headline Tip # 3:
Scarcity-Nothing will make a person feel like a member of an exclusive club more than believing that they are getting something that few other people have. It is just part of human nature and is a powerful magnet to include in your marketing message.
Headline Tip # 4:
Believability- Long gone are the days of hypey sales material, at least if you want to make any sales that is. Society today has ultra sensitive B.S. radar. If your copy makes someones’ antennae start bleeping faster than a cricket in the middle of fall, you won’t even rate as a memory in their mind as they click away. Make it believable.
Headline Tip # 5:
Ease of Use- Let’s face it, people are busier today than they ever have been. If your solution has too many steps or even looks complicated, people will quit reading your marketing message.
Headline Tip # 6:
A time element- Headlines that include a time element convert better than ones that do not. You can incorporate a time element by telling people how quickly they will achieve results with the product, or by making the time element part of the offer or the guarantee. As a side note, it is more effective to include the number in the headline instead of spelling it out. Examples: Headache pain? Get relief of your headache pain in 15 minutes at a low introductory price! or Headache pain? You can get relief of your headache pain forever at a low introductory price! 30 day money back guarantee.
Headline Tip # 7:
Curiosity- One of the most potent human motivators in marketing is curiosity. When people are curious about something, they can’t stand it until they find the answer. Incorporate curiosity into your headlines and you will keep them reading your marketing message to find the answer. Example: How this housewife cured her headache pain for good using this common kitchen item.
Using the above tips for copywriting headlines doesn’t guarantee that you will make millions, but it is a pretty good bet that you will get more readers if you do, and that is a large part of the marketing battle.