I don’t care how long you have been copywriting- 3 seconds to 3 centuries- at some point you will struggle to create good copy. Notice I said good, we’ll come back to the great part later. And the bad news is that you will struggle with copy more than once. Who cares?
There are 3 quick and easy things that you can do to instantly improve your sales page and propel you from the depths of copywriting mire and straight through the front door of the nearest bank, at least that’s what the plan is.
1.Copywriting Tip:Target Your Audience in the Headline
Using targeting when copywriting is the simplest thing that you can do to improve your sales page. But you need to take it one step further. Target your headline to the most profitable segment of your target audience. Who spends more money on the product that you are offering men or women? People that are 25-35 years old or over 55? Speak directly to the money spenders in you market and you will grab their attention.
2. Copywriting Tip:The Offer
The offer in your copy is what makes the prospect say yes and click the buy button. Perception of the value of your offer is the name of the game. And the key here is the perception of your audience, not you. What things does your audience find valuable? Find these things out during your research and then link your product to the benefits of what your audience values. You can’t sell a cubic zircon as a diamond, but you can link it to the benefits of a diamond.
3. Copywriting Tip: Inject Urgency
By the time that your prospects get to your offer, thirty three percent of them have not decided to accept your offer. You can convert half of these prospects just by including some measure of urgency on your sales page. It may be a time limited special price or a time limited bonus, but make sure that once the time limit has expired, the offer changes and the bonus incentive disappears.
By focusing on these three areas of your copy, your sales page will have a better chance of converting tire kickers into buyers, and who knows, you might just turn out a great sales page instead of a good one.